Meta, the parent company behind Facebook, has unveiled a new text-based social media app called Threads, which is seen as a Twitter challenger. Threads has gained 30 million users in less than 24 hours, thanks to Meta’s existing user base of over 3 billion across its apps.

The app’s simplicity and ease of use attract users, and celebrities, brands, and news outlets have joined. This surge in popularity has led to the term “Twitter killer” being used by some tech enthusiasts. With Twitter facing profitability and user retention challenges, Threads could pose significant competition. However, only time will tell if it can truly replace Twitter’s beloved position in the social media culture.

Therefore, Real Research, an online survey app, launched a survey on Meta’s Threads, the “Twitter Killer” Threads app, to gauge public opinion on the Threads app.

Highlights:

  • 30.17% were neutral about Meta’s new app, Threads.
  • Nearly half (44.76%) agreed that Threads is an imitation of Twitter.
  • 41.99% believe Threads would keep attracting new users in the long-run.

Meta’s new app Threads, which is being seen as a Twitter competitor, has generated significant interest and debate among users. A substantial portion of people (66.88%) were aware of its launch, while the remaining percentage (33.12%) remained unaware.

Many Twitter users have commented on the concept of the new Threads app from Meta. A Twitter user going by the handle DogeDesigner (@cb_doge) recently shared a post about Meta’s new Threads app.

Is Threads a Copy-And-Paste of Twitter: Respondents Reveal

His remark implied that Meta’s new app is similar to Twitter by featuring a keyboard with copy-and-paste icons. The comparison to Twitter has been inevitable, with 44.76% agreeing that Threads is an “imitation of Twitter,” according to Elon Musk’s statement. However, a considerable number (35.25%) were unsure about the similarity, and a minority of 19.99% denied Elon’s claims.

opinions-on-Threads-being-an-imitation-of-Twitter
Figure 1: Respondents’ opinions on Threads being an imitation of Twitter.

According to our respondents, the best features of the Threads app is its text-based posts, resembling Twitter’s format, and it allows users to have longer posts, with 23.49% feeling it was unfair to Twitter. However, a higher percentage (35.19%) considered it fair, while a significant portion (41.32%) remained unsure.

Threads enjoyed an impressive start, with 100 million sign-ups within a week, attracting various brands, celebrities, journalists, and other prominent accounts. The idea of Threads becoming a “Twitter Killer” had mixed responses. 34.3% believed it might achieve that status, 29.71% disagreed, and 35.99% were uncertain.

will-Threads-be-the-Twitter-Killer
Figure 2: Do you think Threads will be the “Twitter Killer?”

Considering the initial user engagement, the long-term potential of Threads was also discussed, with 41.99% believing it would continue to attract new users, while 30.33% were skeptical, and 27.68% remained unsure.

When asked about the best feature of Threads, respondents had varied opinions. The option to have string multiple threads for long-form posts (25.21%), create Threads profiles as part of Instagram accounts (16.91%), upload posts with links, photos, and videos (15.17%, longer posts (13%), and “reposting” Threads (12.48%) were all appreciated by different users.

Meta’s New App Threads: A Polarizing Perspective from Respondents

As for overall perspectives on Meta’s new app Threads, respondents displayed a range of emotions. 28.85% were positive about it, 16.43% were negative, 30.17% were neutral, and 24.55% had no opinion.

perspective-on-Metas-Threads-app
Figure 3: Respondents’ perspective on Meta’s Threads app.

In conclusion, Threads has made a significant impact since its launch, attracting considerable attention and sign-ups. While some see it as a potential Twitter rival, others are uncertain about its long-term success. The diverse opinions about its features and impact on the social media landscape indicate that Threads is an app that has caught the attention of users and industry observers alike.

Methodology

Survey TitleSurvey on Meta’s Threads
DurationJuly 18, 2023 – July 25, 2023
Number of Participants10,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.