Despite tensions between Russia and Ukraine rising and potentially affecting other countries worldwide, recently Ukraine President Volodymyr Zelenskyy and his wife were reportedly photographed for the cover of Vogue. The photographs, set in war-torn Ukraine, will be in Vogue’s special War edition, recalling the Zelennskyys’ take on the war, their relationship over the years, and how the war “made their love stronger.”

The photo shoot, however, has gained mixed comments and opinions from society. Some feel the insensitivity of the idea, while others compare the pictures to old pictures of the Churchills from World War 2. Thus, Real Research launched a survey on President Zelenskyy and wife’s Vogue cover photoshoots midst of war-torn Ukraine. Here’s what the respondents had to say.


  • 29.7% feel irritated about the Ukrainian president’s Vogue photoshoot
  • 28.94% ‘highly disagree’ that the pictures highlight the realities of the war
  • 33.61% ‘most definitely’ feel the photos will revive recollections of the war years later

Majority of Respondents Are Aware of Zelenskyy’s Vogue Photoshoots

Many heard and commented on the news of President Zelenskyy and wife’s Vogue cover photoshoot. When asked about the awareness of the Vogue photoshoot featuring the Zelenskyy, 55.04% are well aware of it, whereas 22.45% have heard about it but do not know the details. Some though (22.51%) were reportedly unaware.

Fig 1: Respondents’ awareness of Zelenskyy’s Vogue photoshoots

Next, the survey asks respondents their feelings about President Zelenskyy and wife’s Vogue cover photoshoot. The respondents said they feel irritated (29.7%), disappointed (14.22%), angry (12.06%), sad (11.63%), and hopeful (9.51%). 21.96%, however, remain neutral.

Respondents’ Take on President Zelenskyy and Wife’s Vogue Cover Photoshoot

The survey then asks respondents about their opinions on President Zelenskyy and wife’s Vogue cover photoshoot. In response, a majority of 40.03% feel it is their wish to do what they please with their lives. A further 13.22% say the photos perfectly capture and remember the war for the future, with 12.07% say they represent the faces of bravery.

Fig 2: Opinions about the Zelenskyys’ Vogue photoshoot

Moreover, 9.51% say the internet storm and popularity surrounding the Ukrainian president’s Vogue photoshoot will shed light on Ukraine’s condition. Whereas, 9.2% say it is extremely absurd to hold photoshoots in war-torn Ukraine.

Additionally, the survey asks respondents if they agree that President Zelenskyy and wife’s Vogue cover photoshoot highlighted the realities of the war. To this, up to 28.94% highly disagree, whereas 14.88% disagree, and 29.4% are neutral. Furthermore, 17.48% agree, leaving 9.31% who highly agree.

Read also: Over 32% Believe the Situation in Russia Will Worsen

The Zelenskyy’s Relationship, History, Marriage– Respondents Interested?

The magazine publication also features the Zelenskyy’s allegedly speaking about their relationship, history, and marriage at the time of war, etc. Accordingly, the survey asks respondents if they would be interested to read about this. In response, 43.97% say they are very interested, whereas 21.68% are fairly interested. On the other hand, 20.05% are not interested, with 14.29% are not interested at all.

Fig 3: Opinions about the Zelenskyys’ marriage, relationship, history, etc.

In discussions about the photoshoot, some even revived old photos of the UK’s former Prime Minister, Winston Churchill, and his wife, Clementine Churchill. At the time, the photos were intended to ‘boost British wartime morale.’ Thus, the survey asks respondents if they feel the Zelenskyys’ intentions were much in the same way. 35.65% highly agree, whereas 24.48% agree. In contrast, 11.95% disagree, leaving 9.76% who highly disagree.

Lastly, the survey asks if the photos will revive recollections of the war even years later. 33.61% say it most definitely will, whereas 17.02% say it ‘definitely’ will, and 17.96% say maybe it will. However, 20.1% say the photos will definitely not revive recollections of the war.

Read also: Up to 40% Believe the Russia-Ukraine War Caused a Spike in Inflation


Survey TitleSurvey on President Zelenskyy and Wife’s Vogue Cover Photoshoot Midst War-Torn Ukraine
DurationAugust 07 – August 14, 2022
Number of Participants30,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.