Health and beauty supplements have gained popularity due to the rise of lifestyle-related diseases and the desire to look and feel good. Health supplements provide additional nutritional support, while beauty supplements are specifically formulated to enhance the health and appearance of skin, hair, and nails.

Consumers’ preferences between the two have become increasingly important, and how they consume and make purchasing decisions for these supplements is changing. Real Research, an online survey app, conducted a survey on public preference for health and beauty supplements to understand consumer perceptions and opinions when it comes to the use of health and beauty supplements.

This insight report will analyze the survey findings and provide insights into the current state of the health and beauty supplement market in society.

Here are the key findings of the survey report:

  • 60.73% prioritize health supplements in their health and wellness routine, while only 18.41% prioritize beauty supplements
  • 47.23% believed that health supplements were more effective in improving overall well-being than beauty supplements (19.87%)
  • 50.36% of respondents have noticed a difference in their health or appearance after taking supplements

Health Supplements Are a Higher Priority

Out of the respondents, 60.73% prioritize health supplements in their health and wellness routine, while only 18.41% prioritize beauty supplements. Only a small percentage of respondents (16.57%) prioritize both types of supplements equally, and even fewer (4.29%) don’t use any supplements at all.

Ways-to-determine-which-health-and-beauty-supplements-to-take
Figure 1: Ways to determine which health and beauty supplements to take

When it comes to determining which health and beauty supplements to take, personal research (21.37%) and doctor’s recommendations (21.38%) were the most common methods used by respondents. Friend/family recommendations (19.73%) and advertisements (14.91%) were also commonly cited.

Read Also: 71.78% Say They Are Following a Healthy Lifestyle

Most Popular Health and Beauty Supplements

Multivitamins and Vitamin C are the most common health supplements taken. Out of the respondents, 11.16% take multivitamins regularly, while 10.85% take vitamin C. Others cited Omega-3 (8.31%), vitamin D (7.38%), and probiotics (6.7%).

Among the beauty supplements, antioxidants and royal jelly are the most commonly taken by respondents. Antioxidants, such as Vitamins A, C, E, etc., are taken by 13.24%, while royal jelly is taken by 11.89%. The rest are taking collagen (9.91%), biotin (6.45%), and green tea extract (6.97%).

Also Read: Survey Reveals Majority Take Vitamin A

Online Stores Are a Popular Purchase Option

Places-to-purchase-health-and-beauty-supplements
Figure 2: Places to purchase health and beauty supplements

The survey also found that online stores (17.44%) and mass merchants/warehouses (14.69%) were the most popular places to purchase health and beauty supplements, with drugstores (8.42%) and nutrition and beauty specialty stores (8.58%) being less popular.

Personal Experience Is the Most Common Way to Evaluate Effectiveness

When evaluating the effectiveness of health and beauty supplements, personal experience (16.33%) and friend/family recommendations (15.89%) were the most commonly cited methods. Customer reviews (13.86%) and doctor’s feedback (12.62%) were also frequently mentioned. Brand reputation (13.38%) was also an important factor for some respondents.

Perceived-effectiveness-of-health-and-beauty-supplements
Figure 3: Perceived effectiveness of health and beauty supplements

Regarding the perceived effectiveness of health and beauty supplements, the majority of respondents (47.23%) believed that health supplements were more effective in improving overall well-being than beauty supplements (19.87%). However, a significant portion of respondents (23.66%) believed that both types of supplements were equally effective.

Many Have Noticed Changes After Taking Supplements

The survey also asked respondents whether they had noticed any difference in their health or appearance after taking health or beauty supplements. Results indicate that about half (50.36%) of respondents have noticed a difference in their health or appearance after taking supplements.

Among them, more than 14% of respondents noticed a difference in their health after taking health supplements. Interestingly, nearly 10% of respondents noticed a difference in both their health and appearance after taking both types of supplements.

However, it’s worth noting that a significant number (23.84%) of respondents didn’t notice any difference in their health or appearance after taking health or beauty supplements.

Health Supplements Are Seen as More Necessary

Finally, the survey found that a large majority of respondents (66.74%) believed that health and beauty supplements are either very necessary (36.17%) or somewhat necessary (30.57%) for maintaining good health and appearance. Only a small percentage (3.21%) believed they were not necessary at all.

Methodology

Survey TitlePublic Preference for Health and Beauty Supplements
DurationFebruary 18 – February 25, 2023
Number of Participants10,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.