- YouTube is the most accessed media worldwide and the second most visited website after Google.
- YouTube has 2 billion logged-in monthly users, and even though it is mostly used in mobiles, it takes the second place of prominence in television views after Netflix.
- 70% of what people watch on YouTube is determined by its recommendation algorithm.
Several statistics show that this year, YouTube is still bigger than all the other social media platforms – besides Google and every other website too. In 2020, 93% of video watchers kept choosing YouTube as their favorite platform.
Impressively, YouTube has 2 billion logged-in monthly users. Even though it is mostly used in mobiles, YouTube achieved second place of prominence in television views right after Netflix.
The marketing-focused company, Hootsuite, presents ‘23 YouTube Statistics that Matter to Marketers in 2020‘ that shows how popular and profitable the platform is. The company revealed the most interesting statistics about this giant social media from user statistics, usage, business, to advertising statistics.
With its popularity even more remarkable in America, 72% of adults affirm watching YouTube is on their cell phone. Despite the generous numbers on other social platforms, YouTube remains by far the Americans’ favorite app.
Each YouTube visitor spends an average of 11 minutes and 24 seconds on YouTube daily — 2019 numbers grew when comparing the 8 minutes and 41 seconds of 2018. Furthermore, the application has gained even more traction since it put into practice the algorithm that recommends videos to people according to their preferences.
Around 70% of what people watch on YouTube is determined by its recommendation algorithm, and 81% of U.S. adults say they occasionally or regularly watch videos recommended by the algorithm.
Although the numbers explored by Real Research about YouTube are impressive, there are even more statistics to see in the same Hootsuite article here.
Real Research News is the media platform that presents insights and studies of wide-range of topics. It focuses on insights gathered from its survey app.