Many sports enthusiasts use professional equipment and clothing to get the most out of their physical activity. This means that sports companies should offer the best product quality to meet these requirements. For instance, a golf wear brand must adapt to changing trends in society as well as new advancements in the sport of Golf to meet expectations. Thus, brands like FootJoy which specializes in Golf, and Nike Golf, a Golf division of the Nike brand, will both have to rise up and meet the market demand.
Accordingly, Real Research — the online survey application, launched a survey seeking public opinions between the popular golf wear brands — Nike Golf or FootJoy. In particular, the survey aims to explore which factor to consider when buying golf wear. It also seeks to find the kind of golf wear brand golf enthusiasts or players would prefer and why. Here are the results.
- 49.47% say apparel is the most important gear for golf
- 57.59% say FootJoy is a globally accepted brand for golfers
- 53% buy luxury golfwear such as Burberry and Polo Ralph Lauren
The Importance of Golf Wear for Golf Players
The survey on Nike Golf vs. FootJoy starts with a question of whether respondents play golf. To which 80.28% say ‘yes’ and 19.72% say ‘no’. Accordingly, the survey asks how long respondents have been playing golf. In reply, 61.16% say ‘less than a year’ while 19.35% say ‘2-4 years’. Furthermore, 5.22% say ‘5-7 years’, 3.55% say ‘8-10 years’, and, 3.62% say ‘more than 21 years’.
Next, the survey asks respondents if they think that golf wear, such as apparel and shoes is important when playing golf. To this, 89.68% say ‘yes’ and 8.75% say ‘no’. Adding on, the survey asks where respondents get information about golf wear and gear. In order, advertisements (48.81%), friends and family (16.82%), golf community (10.92%), and store visits (7.18%). Adding on, news articles (4.84%), golfers’ dress code (4.52%), golf brands’ social media (3.39%), and new collections of that year (2.78%).
Following this, the survey on Nike Golf vs FootJoy asks respondents ‘what kind of gold wear concept do you prefer?’. On this, 53.29% prefer luxury brands, such as Burberry, Polo Ralph Lauren. Likewise, 18.06% prefer club brands such as Callawa and TaylorMade while 11.43% prefer global sports brands such as Nike Golf and Adidas Golf. Lastly, 10.26% prefer professional golf equipment brands such as FootJoy or Dunlop while 6.96% prefer emerging brands like Malbon and Ballistic.
Also, when asked if respondents know about Nike Golf and FootJoy, 80.31% say ‘yes’ and 19.69% say ‘no’.
Preferences Over Golf Brands and Golf Wear
Next, the survey on golf wear brand: Nike Golf vs FootJoy asks respondents which brand respondents prefer — Nike Golf or FootJoy? On this, 79.57% chose Nike Golf while 13.04% chose FootJoy, and 7.38% chose neither.
Further on, the survey asks why respondents prefer Nike Golf? In answer, 69.13% say ‘because it’s Nike, the best of all’. Meanwhile, 18.18% feel Nike creates original and innovative golf gear while 3.84% say ‘it is already a renowned brand for various sportswear. On the other hand, 2.52% prefer it because it often collaborates with famous brands and 1.34% say more than half of the players on the PGA tour wear Nike.
Similarly, the survey asks why respondents prefer FootJoy?. In reply, 57.59% say FootJoy is a brand accepted and loved by golfers around the world. In addition, 12.81% say it is a professional golf shoe brand while 10.84% say FootJoy gives a comfortable fit. Meanwhile, 2.94% say it has stylish designs with great functionality and 2.39% say it offers excellent combinations between apparel and gear.
Next, the survey asks, what is the most important golf gear when playing golf? In order, respondents chose apparel (49.47%), shoes (21.86%), gloves (11.49%), and socks (6.29%). Adding on, ‘bag such as Boston bag, pouch, clutch’ (5.04%) and ‘hat such as cap, sun visor, bucket hat’ (4.93%).
Furthermore, the survey asks respondents, what is the important factor to consider when purchasing golf wear? On this, respondents chose ‘brand reputation’ (48.93%), ‘style and design’ (13.82%), and ‘size’ (10.89%). Whereas, some chose ‘new product’ (5.28%), ‘function’ (4.03%), and ‘flexibility’ (4.09%).
Carrying on, the survey asks what style of golf wear respondents prefer?. The replies are as follows, casual (43.68%), sporty (20.47%), young (9.27%), comfortable (9%), unique (4.28%), simple (4%), colorful (3.37%), fashionable (2.67%), and luxurious (2.63%).
The Final Verdict: Nike Golf vs FootJoy
On the matter of whether respondents have ever purchased Nike Golf or FootJoy before, 58.53% reveal that they bought Nike Golf before. Meanwhile, 14.21% reveal that they bought FootJoy before. In addition, 16.76% say they have purchased neither and 10.50% say they have purchased both.
In detail, the survey asks about the purpose behind the products purchased. To sum up, 64.94% say to wear casually while 21.96% say for a round of golf (21.96%). Lastly, 12.69% say for gifting. As for where respondents purchased the products, 53.02% bought them from a department store. Similarly, an outlet (8.24%), shopping center (7.94%), golf store (8.38%), an online marketplace (3.99%), and an official website (3.01%). Lastly, 2.65% chose second-hand purchase and 2.38% chose ‘overseas direct-purchase’.
On whether respondents tend to purchase from multiple brands or just one brand when shopping for golf wear products, 77.35% say they purchase from multiple brands. In contrast, 22.65% purchase from just one brand.
Accordingly, the survey asks what other golf wear brands respondents have considered purchasing from besides Nike Golf and FootJoy. In response, Callaway (48.81%), Cleveland (11.57%), Adidas Golf (10.37%), and TaylorMade (6.38%). In addition, Titleist (5.15%), PING (4.28%), PXG (4.24%), Mizuno (2.60%) and J.Lindeberg (2.32%).
To conclude, the survey asks respondents what brand they will continue to use — Nike Golf or FootJoy? In answer, 60.67% chose Nike Golf, 15.66% chose FootJoy, and 13.97% chose ‘both’.
|Survey Title||Survey on Golf Wear Brand: Nike Golf vs FootJoy|
|Duration||April 25 – May 02, 2022|
|Number of Participants||30,000|
|Demographics||Males and females, aged 21 to 99|
|Participating Countries||Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.|
Real Research News is the media platform that presents insights and studies of wide-range of topics. It focuses on insights gathered from its survey app.