Global warming concerns are growing by the day in our society. As a result, businesses and environmental corps are taking necessary steps to ensure eco-friendly products’ adoption. The use of plastic, throwaway packaging, utensils, and bags is causing much damage to the earth and its inhabitants. Consequently, well-known businesses now include eco-friendly items in their services. Many companies now engage in ‘green marketing.’ Green marketing is the promotion of environmentally safe products.
Accordingly, Real Research — the online survey app launched a survey on green marketing and its effectiveness. The survey seeks public opinions on the perception of green marketing, specifically from the perspective of customers. Here are the results.
- 46.72% felt uncomfortable with mass-produced, poor quality, and disposable fast fashion.
- 41% feel automobile industries are the most eco-friendly.
- 79% use Starbucks’eco-friendly products.
- 70.10% know about upcycling.
Respondents on the Perception of Green Marketing
The survey on the effectiveness of green marketing asks if respondents are interested in environmental protection issues. In response, 50.69% say ‘most definitely’, 18.65% say ‘definitely’ interested and 17.12% are neutral. Meanwhile, 6.04% replied ‘rarely’ and 7.50% say they are ‘not at all’ interested in environmental issues. Next, the survey asks respondents if they ever felt uncomfortable with over-packaged products. 45.86% say that they ‘most definitely’ felt uncomfortable. 18.51% felt ‘neutral’, and 8.04% replied ‘not at all’.
Similarly, 46.72% ‘most definitely’ felt uncomfortable with mass-produced, poor quality, and disposable fast fashion. 20.09% remain ‘neutral’, whereas 8.04% said ‘not at all’. Furthermore, 45.41% ‘most definitely’ felt uncomfortable using disposable items like plastic cups, containers, etc in cafes and restaurants. However, 20.21% remain ‘neutral’, and 8.35% said ‘not at all’. Next, the survey asks respondents about their choice of using eco-friendly products or services if they are expensive. In response, 77.60% say yes and 22.40% say no.
accordingly, the survey asks respondents if they are willing to pay extra for eco-friendly products and services. In reply, 53.64% say ‘less than 5%’, and 20.57% replied they will pay ‘5%-10%’ extra. Whereas 8% will spend ‘10%-15%’ extra. Next, the survey asks if respondents will buy a product or service based on eco-label, 45.97% replied ‘most definitely’. 19.08% replied ‘neutral’, and 7.74% said ‘not at all’.
Respondents’ Views on the Effectiveness of Green Marketing
Next, the survey on the effectiveness of green marketing asks if respondents consider the product/service from an eco-friendly company. In response, the majority (46.78%) say ‘most definitely’, 19.34% are ‘neutral’, whereas 7.67% chose ‘not at all’. Next, the survey asks ‘which industries do you think are the most environmentally friendly?’ The majority replied, automobile (40.25%), beauty (16.83%), and food and beverage (12.57%). Other 10.62% said ‘fashion’, and 7.45% chose ‘financial industry’.
Further on, the survey asks respondents if producing eco-friendly products or service help build a brand image. To this, a majority of 44.82% agree most definitely while 19.53% feel neutral, and 7.85% think ‘not at all’. Similarly, the survey asks respondents if producing eco-friendly products/services increases consumers’ purchases. 46.45% replied most definitely, 19.49% remain neutral and 7.55% think ‘not at all’.
Next, the survey asks about using Starbucks’ eco-friendly products. The majority (78.43%) say yes and 21.57% say no. Consequently, the survey asks about respondents’ satisfaction with Starbucks’ eco-friendly products. 54.62% of respondents said they were ‘very satisfied’, and 20.25% were neutral. Whereas 3.70% said they were unsatisfied and 3,21% were ‘very unsatisfied. Further on, the survey asks if this eco-friendly change affected the frequency of respondents going to Starbucks. A majority of 61.02% said ‘yes, I go there more than before’. Over 14% were unsure and 13.33% said ‘yes, I go there less than before’.
Verdict on Public’s Preference for Green Marketing
Interestingly, businesses are embracing upcycling, it’s revamping something old and converting it into a new functional by-product. Accordingly, the survey asks about respondents’ awareness of upcycling. All 70.10% are aware, and 15.07% heard about it but are unaware of the details.
Next, a brand called FREITAG upcycling manufacturer recycles tents and car tarps into bags. The survey asks respondents if they have ever purchased a FREITAG product. A majority of 72.89% say yes while 27.11% say no. Moreover, the survey asks respondents. If they purchased FREITAG products for the environment. All 76.58% replied yes, and 12.59% said no because they like its design. However, 6.16% buy it because they have trendy items, and 4.28% say ‘no. because they have scarcity value’.
To conclude, the survey asks respondents if companies must go green for their growth. To this, a majority of 80.26% agreed to yes, whereas only 19.74% said no.
|Survey Title||Survey on Green Marketing and Its Effectiveness|
|Duration||June 08 – June 15, 2022|
|Number of Participants||50,000|
|Demographics||Males and females, aged 21 to 99|
|Participating Countries||Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.|
Real Research News is the media platform that presents insights and studies of wide-range of topics. It focuses on insights gathered from its survey app.