With rising tensions between China and the West, tech giants are looking elsewhere for manufacturing bases. The recent announcement of Google’s plan to manufacture Pixel smartphones in India is a prime example. This shift has sparked public interest, prompting Real Research, an online survey app, to gauge consumer awareness and sentiment.

Key Findings:

  • 57% think Google partnering with Indian manufacturers is a great thing for India’s electronics industry.
  • 7 in 10 believe Google’s move will make the Indian state of Tamil Nadu a bigger electronics exporter.
  • Manufacturing Pixel smartphones in India will boost Google’s revenue, said 70% of respondents.

Google Pixel’s Production to Begin in India

Google is reportedly set to begin manufacturing Pixel smartphones sometime this year with iPhone manufacturer Foxconn in the southern state of Tamil Nadu, India. Google’s plan to manufacture Pixel smartphones in India wasn’t unknown to many (67.06%) since the news spread in October last year.

In addition to manufacturing smartphones, Google’s parent company Alphabet intends to commence drone production through its subsidiary ‘Wing LLC’ in Tamil Nadu. Currently, Wing LLC provides drone delivery services to businesses in the United States, Europe, and Australia. A similar number of respondents (63.6%) were aware of this plan.

Google Teams Up With Indian Manufacturers

Googles-partnership-with-local-manufacturers-be-beneficial
Figure 1: Will Google’s partnership with local manufacturers be beneficial for India?

Last week, it was reported that Google was also in talks with local contract manufacturer Dixon. For this reason, 56.64% believe such collaborations would be highly beneficial for the Indian electronics industry.

India: The Next Global Manufacturing Hub

With Tamil Nadu already leading the country in electronics exports at $9.56 billion, almost a third of national exports, most (70.4%) expressed confidence that Google’s plan to manufacture Pixel smartphones in India will further propel the state’s growth.

Indias-role-as-an-alternative-manufacturing-hub
Figure 2: India’s role as an alternative manufacturing hub will continue to grow.

Additionally, India has emerged as a key destination for global firms looking to diversify supply lines outside China amid geopolitical tensions with the West. Google’s plan to manufacture Pixel smartphones in India aligns with the government’s ambition to position the country as a global manufacturing hub, a move widely supported by respondents (70.22%).

Can Google Compete With Apple and Samsung in India?

With established giants like Apple and Samsung already dominating the Indian smartphone market, competition is fierce. Yet, nearly 70% believed Google’s plan to manufacture Pixel smartphones in India would boost the tech giant’s market revenue.

Googles-entry-into-smartphone-manufacturing-in-India
Figure 3: Google’s entry into smartphone manufacturing in India will boost its revenue.

This local production could be a key factor influencing purchase decisions. The survey found that 64.18% would be more likely to consider buying a Pixel phone if it were manufactured in Tamil Nadu.

Methodology

Survey TitleSurvey on Google Making Pixel Phones and Drones in India
DurationJune 1 – June 10, 2024
Number of Participants5,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.