7 in 10 Call for Global Action: Emulate France Against Fast Fashion

Recently, France approved a bill penalizing fast fashion. Real Research, an online survey app, revealed that 47.14% of the respondents were completely aware of this and 33.52% were vaguely aware. 19.34% were completely unaware.

Highlights:

• 70.06% of the respondents think other countries should follow in the footsteps of France by introducing legislation that penalizes fast fashion.
• 59.96% are concerned about fashion accounting for between 3% and 5% of global carbon emissions
• According to 57.92% of the respondents, a bill targeting environmental issues in fast fashion, proposing 10 euro fines per garment by 2030, is extremely justified.

Bill Penalizing Fast Fashion

McKinsey’s State of Fashion report stated that among the world’s most polluting industries, fashion accounts for between 3% and 5% of global carbon emissions. About this, 59.96% of the respondents said they were extremely concerned, 32.24% were somewhat concerned, and 7.80% were not concerned at all.

French Lawmakers Approve Bill Penalizing Fast Fashion

A survey on French Lawmakers approving a bill penalizing fast fashion was conducted. Respondents found that it requires 2700 liters of water to create one cotton shirt. 43.68% somewhat agree and 39.50% completely agree with France’s approval of the bill penalizing fast fashion.

Moreover, France’s parliament passed a bill targeting environmental issues in fast fashion, proposing 10 euro fines per garment by 2030 and banning ads for such products, notably affecting Shein. 57.92% of the respondents find this initiative extremely justified, and 29.88% said it is somewhat justified. 6.58% said it was somewhat unjustified, and 5.62 said it was extremely unjustified.

French Environmental Ministry

 The bill comes as the French environmental ministry said it would propose a European Union ban on exports of used clothes in a bid to tackle the worsening problem of textile waste. 39.76% think this ban was somewhat important, and 39.38% think it was extremely important. 14.66% said it was somewhat unimportant, and 6.2% said it was extremely unimportant.

In addition, France launched a repair scheme last year to encourage fixing old clothes and shoes rather than discarding them. 47.28% of respondents said it is highly likely that shoppers will follow this repair scheme, and 38.38% said it was somewhat likely.

Furthermore, 70.06% of the respondents think other countries should follow in the footsteps of France by introducing legislation that penalizes fast fashion.