Professional networking platform LinkedIn is planning to add games to the platform to enhance user’s experiences. Real Research, an online survey app, revealed that 71.42% were aware of this.

Highlights:

Use the most interesting insights from the survey

  • 67.12% believe gaming integration will alter LinkedIn’s professional image
  • 66.36% see LinkedIn’s foray into gaming as consistent with its professional networking role
  • 45.38% agree that  integrating puzzle games within the platform will activate quality discussions among users

Survey on LinkedIn Launching Puzzle Games

A survey about the launch of games on LinkedIn was conducted, and it revealed that 45% of the respondents find it somewhat likely that integrating gaming features into LinkedIn will increase the duration that users stay for, and 38.72% find it highly likely.

games-on-LinkedIn
Figure 1: Likelihood of increased user duration after launching games on LinkedIn

Moreover, a spokesperson from LinkedIn claimed that integrating puzzle games within the platform will activate quality discussions among users. 45.38% of the respondents strongly agree with this statement, and 39.5% somewhat agree. 13.14% somewhat disagree, and 1.98% strongly disagree.

Read Also: LinkedIn Will Now Enable Brands to Sponsor Any Organic Post in the App

LinkedIn To Add Puzzle-based Games.

43.04% of the respondents are interested in LinkedIn adding online games, and 32.96% are highly interested. 24% said they were not interested at all.

In addition, 66.36% of the respondents believe that the addition of games on LinkedIn aligns with its role as a professional networking platform.

Adding-games-on-LinkedIn-aligns-with-its-professional-networking-role
Figure 2: Adding games on LinkedIn aligns with its professional networking role.

Games on LinkedIn

67.12% of the respondents think adding games on LinkedIn will change people’s perceptions of it as a professional networking platform.

the-integration-of-games
Figure 3: Whether the integration of games could change how people view LinkedIn

Furthermore, 42.04% of the respondents said they were somewhat likely to actively play games on LinkedIn, and 35.2% said it was highly likely. 17.56% said it is somewhat unlikely that they play games on LinkedIn, and 5.2% said it is highly unlikely.

Methodology

Survey TitleSurvey on LinkedIn launching puzzle games
DurationMarch 21 – March 28, 2024
Number of Participants5,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.