65% Will Still Keep Their Subscription After Netflix Ads Launch

Netflix fans stopped ‘Netflix and chilling’ after there’s been much panic circling in society on its recent news. Viewers love using Netflix because of its ad-free, uninterrupted streaming. In detail, Netflix has lost over 200K subscribers since 2022 compared to new streaming platforms. Moreover, it lost many Marvel programs to Disney+ and suffered staff layoffs. Naturally, the once-dominating streaming service is attempting to make amends.

However, there’s a divide between subscribers who dread Netflix ads and those willing to get Netflix’s cheaper ad-supported subscription plan. For this reason, Real Research, an online survey app, launched a survey seeking public opinion on Netflix ads. Moreover, the survey aims to find out how the public feels about ad-friendly streaming plans on Netflix.

Highlights:

• 70.9% know about Netflix’s cheaper ad-supported subscription plan
• Majorly 57.11% of respondents refuse to subscribe to Netflix when the cheaper subscription plan comes.
• 60.14% of respondents want Netflix to bring back Netflix free trials

Public Opinion on Netflix Ads

The survey on Netflix ads asks whether respondents know about Netflix’s cheaper Ad-supported subscription plan. In reply, 70.9% say ‘Ýes’, 14% say ‘No’, and 14.9% are únsure about it.

Next, the survey asks respondents if they subscribe to Netflix. A whopping 73.63% said yes, while only 26.37% of respondents replied no.

Read Also: Public Opinion on Netflix’s New Pricing Model

Will Respondents Continue Watching Netflix?

Following that, the survey asks respondents if they will keep their subscription when Netflix’s cheaper Ad-supported subscription plan launches. Respondents replied ‘I will keep my plan’ (65.39%), while others said ‘I will switch to a cheaper ad-based subscription plan’ (12.39%). Others said ‘I will cancel my Netflix subscription’ (5.17%), leaving some who said ‘I will switch to other streaming platforms’ (4.12%).

Furthermore, the survey asks respondents if they are willing to subscribe to Netflix when the cheaper subscription plan comes. Here, the respondents that said yes are 42.89%, and the ones that replied no are majorly 57.11%.

Read Also: 77.70% Are Sharing Their Netflix Password With Other People

Respondents’ Views on Netflix Ads Helping Increase Viewership and Sales

The survey reveals that 45.27% think ‘most definitely’ when asked ad-friendly tier will help Netflix increase viewership and sales. A further 25.6% seem neutral about it, but 15.89% feel it will ‘definitely’ help. Moreover, 7.59% feel it could ‘definitely not’ help with increasing Netflix sales, similarly to 6.19% that said ‘most definitely not’.

Finally, the survey asks for respondents’ opinions on other ways Nextflix can increase its audience. In response, the majority (60.14%) suggest bringing back Netflix free trials.

Furthermore, 10.27% expressed the need to be aggressively notified when a show/movie is leaving Netflix. 6.35% think Netflix should capitalize on merchandising, and 6.24% share they should enhance visual quality. The other 5.87% of respondents want to see more variety of genres and 5.43% want to share Netflix content and activity on social media.