62% Will Try Pret a Manger if It’s Available in Their Country

Business partnerships are a common phenomenon in our society. Recently, Mukesh Ambani, Reliance owner, announced the launch of the British chain Pret a Manger in India. It will be a treat for foodies and fast food enthusiasts. But concerns also prevail; will their food, beverage, and services be sought in India? Will they be able to capture and retain the market, given the plethora of cuisines, cafes, and well-established restaurants? Comparatively, some have also encouraged the partnership as similar chains have already been set up and are successful.

For this reason, Real Research launched a survey on Indian conglomerate launching the British chain Pret A Manger seeking opinions and what the new chain offers. The survey also determines whether Pret A Manger can succeed in India. Here are the details:

Highlights:

• 45.60% find sandwiches to be a popular menu item
• 36.30% feel British coffee and sandwich chain Pret A Manger, is highly likely to be successful
• 39.46% will try the food chain, Pret A Manger because it’s a new brand

British Coffee and Sandwich Chain Pret a Manger in India

There is a fast-growing demand for quality food and beverage products in India. The survey on Pret A Manger in India asks respondents which menu item they think is popular there. In response, 45.6% chose sandwiches, 9.23% said wraps, and 8.6% suggested salad. Comparatively, 7.86% chose fruit, whereas 7.62% suggested pastry.

The survey also asks respondents if they are aware of the British coffee and sandwich chain Pret A Manger. 68.30% said yes, while 31.70% said no.

Next, according to the survey, many western brands like Choco pie and Starbucks are growing rapidly in India. The survey asks respondents, ‘Do you think Pret A Manger can be successful in India?’ All 36.3% replied it is highly likely to be successful, whereas 21% remained neutral about it. Meanwhile, 16.73% think it is somewhat likely to be successful. Comparatively, 7.46% believe it will be somewhat unlikely, and 7.45% think it is highly unlikely to be successful.

Also Read: Almost 41% Prefer Hot Coffees Among Other Beverages at Starbucks

How Can Pret A Manger Succeed In India?

The survey then asks respondents what marketing strategy will help Pret A Manger succeed in the Indian market. Here, 48.36% responded by saying fuse the local taste with the menu. Whereas 20.02% suggest targetting young people who are quick to follow trends. 15.57% said to raise awareness of healthy fast food for sandwiches, and 15.3% guarantee premium and fresh quality ingredients.

When asked if respondents are willing to try Pret A Manger, the survey revealed that 62.62% would try Pret A Manger, if it is already available in their country. On the contrary, 20.43% said no to trying it, and 16.95% have already tried it.

Also Read: More Than 69% Will Choose Orion Choco Pie Over Lotte’s

Respondents’ View on Why They Want To Try Pret a Manger

Furthermore, the survey asks ‘why would you want to try Pret A Manger?’ A majority of 39.46% will try it because it’s a new brand, 15.63% think it’s trendy, and 8.33% want to have their meals conveniently. In comparison, 8.27% do not wish to try it, whereas 6.9% will try it because the ingredients seem fresh. Lastly, 6.44% have already tried it in the past.

Finally, the survey asks respondents how satisfied they were after trying Pret A Manger. 18.74% were extremely satisfied, 26.27% were neutral, and 19% were somewhat satisfied. Furthermore, 18.23% were extremely unsatisfied, and 17.67% were somewhat unsatisfied after trying it.

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