Business partnerships are a common phenomenon in our society. Recently, Mukesh Ambani, Reliance owner, announced the launch of the British chain Pret a Manger in India. It will be a treat for foodies and fast food enthusiasts. But concerns also prevail; will their food, beverage, and services be sought in India? Will they be able to capture and retain the market, given the plethora of cuisines, cafes, and well-established restaurants? Comparatively, some have also encouraged the partnership as similar chains have already been set up and are successful.

For this reason, Real Research launched a survey on Indian conglomerate launching the British chain Pret A Manger seeking opinions and what the new chain offers. The survey also determines whether Pret A Manger can succeed in India. Here are the details:


  • 45.60% find sandwiches to be a popular menu item
  • 36.30% feel British coffee and sandwich chain Pret A Manger, is highly likely to be successful
  • 39.46% will try the food chain, Pret A Manger because it’s a new brand

British Coffee and Sandwich Chain Pret a Manger in India

There is a fast-growing demand for quality food and beverage products in India. The survey on Pret A Manger in India asks respondents which menu item they think is popular there. In response, 45.6% chose sandwiches, 9.23% said wraps, and 8.6% suggested salad. Comparatively, 7.86% chose fruit, whereas 7.62% suggested pastry.

Fig 1: Respondents on Pret a Manger’s Menu Preferences

The survey also asks respondents if they are aware of the British coffee and sandwich chain Pret A Manger. 68.30% said yes, while 31.70% said no.

Next, according to the survey, many western brands like Choco pie and Starbucks are growing rapidly in India. The survey asks respondents, ‘Do you think Pret A Manger can be successful in India?’ All 36.3% replied it is highly likely to be successful, whereas 21% remained neutral about it. Meanwhile, 16.73% think it is somewhat likely to be successful. Comparatively, 7.46% believe it will be somewhat unlikely, and 7.45% think it is highly unlikely to be successful.

Also Read: Almost 41% Prefer Hot Coffees Among Other Beverages at Starbucks

How Can Pret A Manger Succeed In India?

The survey then asks respondents what marketing strategy will help Pret A Manger succeed in the Indian market. Here, 48.36% responded by saying fuse the local taste with the menu. Whereas 20.02% suggest targetting young people who are quick to follow trends. 15.57% said to raise awareness of healthy fast food for sandwiches, and 15.3% guarantee premium and fresh quality ingredients.

Pret a Manger’s Menu Preferences
Fig 2: Respondents on how Pret A Manger can succeed in India

When asked if respondents are willing to try Pret A Manger, the survey revealed that 62.62% would try Pret A Manger, if it is already available in their country. On the contrary, 20.43% said no to trying it, and 16.95% have already tried it.

Also Read: More Than 69% Will Choose Orion Choco Pie Over Lotte’s

Respondents’ View on Why They Want To Try Pret a Manger

Furthermore, the survey asks ‘why would you want to try Pret A Manger?’ A majority of 39.46% will try it because it’s a new brand, 15.63% think it’s trendy, and 8.33% want to have their meals conveniently. In comparison, 8.27% do not wish to try it, whereas 6.9% will try it because the ingredients seem fresh. Lastly, 6.44% have already tried it in the past.

Respondents on their preference of Pret A Manger
Fig 3: Respondents on their preference of Pret A Manger

Finally, the survey asks respondents how satisfied they were after trying Pret A Manger. 18.74% were extremely satisfied, 26.27% were neutral, and 19% were somewhat satisfied. Furthermore, 18.23% were extremely unsatisfied, and 17.67% were somewhat unsatisfied after trying it.

Also Read: Public Overview on Starbucks Products and Prices


Survey TitleSurvey on Indian Conglomerate Launching the British Chain Pret a Manger
DurationAugust 14- August 21, 2022
Number of Participants30,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.