58.7% Would Consider Purchasing a Transparent TV

LG and Samsung have turned heads at the Consumer Electronics Show (CES) 2024, a technology trade fair held in Las Vegas, by unveiling transparent televisions. Despite being in development for years and available in select sizes, the recent showcase at CES suggests a significant push toward mainstream adoption.

Real Research, the one-stop for all opinions and research, published a survey on the latest introduction of transparent TV screens, and here are the findings.

Highlights:

• 57.88% believe transparent TVs’ additional cost is justified by their unique features.
• 58.7% would consider purchasing a transparent TV.
• 90.18% believe traditional TVs will eventually be replaced by transparent TVs.

Transparent TV Screens:

The latest innovation showcased at the Consumer Electronics Show (CES) 2024 reveals two companies, Samsung and LG, leading the charge with transparent TV technology. LG and Samsung unveiled transparent TV screens that boast an aesthetic screen design that seamlessly disappears when turned off, creating the illusion of invisibility.

64.98% have heard of transparent TV screens before, and 35.02% haven’t.

46.54% were neutral towards the change transparent TV screens bring to the market in comparison to traditional TVs in terms of visual aesthetics. On the other hand, 24.44% believe transparent TVs offer a significant improvement in visual aesthetics compared to traditional TVs, 19.9% strongly agree, 7.9% disagree, and 1.22% strongly disagree.

Aesthetically Pleasing, Certainly Costly

Other than being aesthetically pleasing, these transparent TV screens are certainly costly. Xiaomi’s 55-inch TV costs $7,200, and LG’s 77-inch is expected to exceed $10,000. Despite the high prices, 57.88% shared that the TVs’ additional cost is justified by their unique features. However, 42.12% disagreed.

There are many factors buyers think of when deciding to purchase a TV, but aesthetic design specifically seems to be somewhat important to 44.68%. 33.44% claimed it was slightly important, 11.78% shared that it’s not important at all, and 9.1% thought it was extremely important.

When deciding to purchase a transparent screen TV, these factors would mostly influence the decision, according to the survey results: price (27.1%), image quality (20.82%), technological features (20.18%), brand reputation (16.98%), and size options (14.92%).

Are Transparent TVs The Future?

The technology behind transparent screens has been used in the commercial space for years, according to consumer electronics industry expert Paul Gagnon. However, the expert noted that the technology was kept out of the consumer market due to high costs and energy requirements.

Knowing this, the majority (58.7%) would consider purchasing transparent TV screens, and 41.3% wouldn’t.

Paul Gagnon added that transparent TV screens were giving “effort to try to remove the black hole from the wall that we’ve all been used to forever.” The majority thought that the probability that traditional TVs will eventually be replaced by transparent TVs is high.

53.02% thought the chances were high, and 37.16% thought it was very high. On the other hand, 8.24% claimed it was unlikely, and 1.58% believed it was very unlikely.