The Super Bowl LVIII marked the end of the NFL’s 2023 season as the Kansas City Chiefs defended their championship against the San Francisco 49ers. 61.76% of respondents said they watched the Super Bowl, and 38.24% did not watch it.

Highlights:

  • 58.92% watched the Super Bowl halftime show
  • 57.84% were aware that the Super Bowl performers didn’t get paid by the NFL
  • NFL should pay the backup dancers “Volunteers”, Said 67.58%

Super Bowl Performers Didnt Get Paid

Did you know Super Bowl halftime performers do not get paid? The Super Bowl performers didn’t get paid a single cent for the halftime show. A Real Research study indicates that 57.84% were aware that Super Bowl performers don’t get paid by the NFL to perform, and 42.16% were not aware.

Figure 1: Responses about the payment of Super Bowl performers regardless of exposure.
Figure 1: Responses about the payment of Super Bowl performers regardless of exposure.

Although the Super Bowl performers didn’t get paid, the NFL pays for the production costs, and the performers technically perform for free; however, they get exposure, witnessing a surge in their album sales. 58.98% believe the performers should be paid for their performances, regardless of their exposure. 41.02% said performers should not be paid because they get profits from their exposure.

The 2023 Super Bowl Halftime Performance

Held in Allegiant Stadium in Nevada, Usher was the main performer of the Super Bowl LVIII halftime show. He was joined on stage by Will.i.am, Alicia Keys, H.E.R and Jermaine Dupri. 58.92% watched this year’s Super Bowl halftime performance, and 41.08% did not.

 Figure 2: The percentage of people that watched the Super Bowl halftime performance.
             Figure 2: The percentage of people that watched the Super Bowl halftime performance.

Volunteers

Super Bowl performers didn’t get paid by the NFL, and their backup dancers were also not compensated for their Super Bowl halftime performance. The NFL reportedly refers to the backup dancers as “volunteers.” 67.58% said the NFL should pay these “volunteers,” and 32.42% did not think so.

 Figure 3: Whether the NFL should pay backup dancers (Volunteers)
     Figure 3: Whether the NFL should pay backup dancers (Volunteers)

In addition, 69.34% think the volunteers deserve additional benefits, such as getting access to the green rooms, and 30.66% do not think so.

Methodology

 
Survey TitleSuper Bowl Halftime Performers
DurationFeb 22 – Feb 29, 2024
Number of Participants5,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.