Due to countries imposing sanctions on Russia, several brands like Starbucks, McDonald’s, Intel, and many others have also pulled out. However, many Russian companies have come up with their own established brands for similar products, including Starbucks. Russian entrepreneurs advantageously created their version of ‘Starbucks’ called ‘Stars Coffee.’ The Russian version tried to replicate the Starbucks logo. However, its taste is yet to be determined. This survey aims to determine what the public had to say about opening a new ‘Stars Coffee’ brand following Starbucks’ exit.

For this reason, Real Research, an online survey app, launched a survey on Russian opening a new ‘Stars Coffee’ brand following Starbucks’ exit. The survey aims to learn public perceptions about the brand and how they feel about the coffee brand being a replica. Here are the results.


  • 30.34% find Russia’s alternative brand CoolCola similar to Coca-Cola
  • 49.26% find it reasonable for Russian entrepreneurs to come up with identical alternatives to Western companies’ brands
  • 16.16% voted that Russian brands’ products would be cheaper than its major international counterparts

Western Corporates Leaving, Russia Rebranding in the Same Industry

Initially, the survey started by asking what people think of Russia coming up with identical alternative brands in the same industry as Western companies. The survey showed that 49.26% agreed that it is completely responsible for businessmen to make profits. Whereas, 29.31% say that the moves are to take advantage of the Western cooperate’s reputation. Contrarily, 21.43% say that it is to comfort local Russians who are used to Western culture.

Figure 1: Opinion on Businessmen Setting up Alternatives
Figure 1: Opinion on Businessmen Setting up Alternatives

Moreover when asked what new brands launched in Russia respondents find most similar to the major brands, the majority answered CoolCola, similar to Coca-Cola, topping 30.34% of votes. Followed by other brands: Fanta’s replacement, Fancy (12.24%), Stars identical to Starbucks (16.96%), Street identical to Sprite (11.11%), IDEA like IKEA (10.02%), Rutube, YouTube’s replacement (10.20%), and Rosgram sounding 8.50% similar to Instagram.

Further on, the survey on spotting the differences between Starbucks and Stars Coffee showed that 92.91% were able to identify the brands. The rest (7.09%) failed to do so. Similarly, 31.97% claimed that they found both logos strongly similar, while 13.33% were uncertain.

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Popular Rap Artist And Restaurateur Rebranding Previous Coffee Brand, Starbucks

The Russia Opening a New ‘Stars Coffee’ survey asked respondents if they found anything common between the two logos apart from the circle. 64.82% agreed, while 35.18% disagreed.

Figure 2: Respondents on Brand Differences

The survey also revealed that 64.64% were aware that this particular logo belongs to Stars Coffee which is similar to Starbucks. Meanwhile, 35.36% were unaware.

Read Also: Almost 41% Prefer Hot Coffees Among Other Beverages at Starbucks – Public Survey Results

Respondents’ Opinions About Trying Out New Identical Brands

The survey then asked if respondents will try out a brand, product, or service nearly identical to a major brand launched in the respondents’ country. The survey revealed that 53.68% were highly likely to try, 20.29% were hesitant, 19.09% had mixed reactions, 1.55% disagreed, and 3.34% were uncertain.

Figure 3: Respondents’ opinions about trying out new identical brands

Lastly, this was followed by, “Why would you be interested in trying a nearly identical brand to a major brand?“ The responses show that 43.64% would try it out of sheer curiosity, 22.62% would do so to differentiate from the major brands, and 17.26% chose to do so since it’s a new brand, so there should be some interesting points. Lastly, 16.16% voted that it would be cheaper.

Read Also: 68% Say Local Italian Pizza Tastes Better Than Domino’s


Survey TitleSurvey on Russia Opening a New ‘Stars Coffee’ Brand Following Starbucks’ Exit
DurationAugust 23 – August 30, 2022
Number of Participants30,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.