Social media platforms such as Facebook, YouTube, Instagram, TikTok, and Twitter, hugely contribute to the advertising and marketing of the latest brands. In this case, society is more likely to engage with influencers and personalities present in such. For instance, TikTok Star Khaby Lame gained major success during COVID-19. His ‘duet’ and ‘stitch’ content became an internet sensation, and he now has the highest number of followers. Recently, Khaby partnered as the brand ambassador for crypto exchange, Binance. With his greatest strength in making complex stuff simple and fun for everyone, Binance hopes he will do the same for cryptocurrency.

Accordingly, Real Research — the online survey application, launched a survey on TikTok star Khaby Lame signed as brand ambassador for Binance. The survey aims to determine how effective it is to use social media influencers for advertising purposes. Here are the results.


  • 61.34% are fans of popular TikTok star Khaby Lame
  • 47% think the use of social media influencers is highly effective
  • 59.82% think Khaby’s followers and viewership will increase

Over 51% Feel Positive About Khaby Lame as Brand Ambassador for Binance

The survey starts with whether respondents are aware of the popular TikTok star Khaby Lame. In response, 61.34% say yes, they are a fan. Whereas 21.05% responded ‘yes, I have heard of him.’ Lastly, 17.61% of respondents replied ‘no.’

Accordingly, Khaby Lame has collaborated with prominent personalities and promoted brands such as Netflix, Xbox, and Hugo Boss. The survey asks about respondents’ awareness of it. In reply, 76.43% are aware, while 23.57% are not.

Figure 1: Respondents on finding out about Khaby Lame partnering with Binance

The crypto market is still volatile, but Binance hopes Khaby will entertain and educate many about Web3. Accordingly, the survey asks respondents’ thoughts on this. All 51.07% of respondents express that they are ‘extremely positive’ about this step. Whereas 20.69% are neutral and 18.02% feel ‘positive’ about it. Meanwhile, 5.25% of respondents feel negative, and 4.86% express extreme negative thoughts about this venture.

Effectiveness of Using Social Media Influencers and Popular Personalities

Then, the survey enquires about how effective is it to use social media influencers for advertising purposes. In response, 47.03% of respondents think it’s highly effective, and 24.3% feel neutral towards it. Moreover, 18.86% think it is an effective way of advertising, whereas 5.46% believe it is ineffective.

Read Also: 59% Of Respondents Would Buy A Product Recommended By An Influencer

After signing Khaby Lame as Brand Ambassador for Binance, the survey asks how crypto content will affect viewership. A majority of 59.82% say this will increase Khaby’s followers, whereas 20.05% believe it won’t change anything. In contrast, 11.49% replied that his number of followers would decrease.

effectiveness of using social media influencers
Figure 2: Respondents on the effectiveness of using social media influencers/personalities

Moreover, the survey asks respondents about other factors that can effectively help increase awareness about cryptocurrency and its market. In detail, 51.59% suggest using more popular and familiar personalities. Whereas 14.69% think there’s a need for workshops and seminars on cryptocurrency.

Similarly, 14.01% believe that cryptocurrency targetted self-learning courses on social media platforms will create awareness. Meanwhile, 10.85% think following up with crypto-related news and media publications will help too. Lastly, 7.66% suggest more advertisements to highlight exclusive crypto asset benefits.

Views on Other Social Media Platforms To Promote Cryptocurrency

Accordingly, the survey asks respondents which social media influencer/popular personality would they like to see partnering with Binance. In reply, 46.04% suggest Dwayne Johnson. Followed by Kevin Hart (10.45%), Nas Daily (9.79%), Ellen Degeneres (8.83%), Jim Carrey (5.47%), and Khalid Al Ameri (4.08%).

Figure 3: Respondents’ views on which other social media platforms can better promote cryptocurrency

Lastly, the ‘Khaby Lame as Brand Ambassador for Binance’ survey asks respondents which other social media platform better promotes cryptocurrency. Here, 50.75% chose YouTube, 13.14% suggest Facebook, and 10.61% prefer Instagram. Moreover, 8.82% of respondents chose Twitter, and 7.35% picked Whatsapp as a preferable social media platform for cryptocurrency promotion.


Survey TitleSurvey on TikTok Star Khaby Lame Signed as Brand Ambassador for Binance
DurationJuly 07 – July 14, 2022
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.