Hair hygiene and hair care are of utmost importance in our society for attaining healthy hair. It is one of the essential things that can make or break the impact of a person’s first impressions. Many brands use a ‘healthy hair’ strategy to sell a variety of shampoos and conditioners. Pantene, for instance, advocates for ‘hair so healthy – it shines. And for most, it works wonderfully with Pantene products. There is a high demand for good hair care products. In addition to being a good, renowned brand for healthy hair, Pantene products have a signature scent, unlike other brands.

Thus, Real Research’s survey on Pantene products determines how much faith the public has in the brand’s ability. For instance, does it truly deliver on its slogan? If so, then what Pantene products do the public prefer to use? Here are the results.

Highlights

  • 55.25% say they prefer using a shampoo with balsam.
  • 62.41% prefer trying a variety of hair care products.
  • 23% like natural, cruelty-free recyclable packaged products.

79.78% have Used Pantene Products

The survey on Pantene products asks whether respondents used their products. In response, 79.78% say they do and 20.22% say they do not. Accordingly, the survey asks respondents about the Pantene products they have mainly used. 61.56% say use shampoo the most, 7.95% use oils, 7.69% say conditioner and 5,52% use masks.

Figure 1 Respondents on the Use of Pantene Products
Figure 1 Respondents on the Use of Pantene Products

The survey asks about what factors respondents consider when choosing hair care products. In reply, 49.98% say they prefer the ‘brand’ while 13.41% consider the ‘price’. Furthermore, 9.97% chose ‘advertisements’, 7.74% consider ‘results after use’ and some 6.62% refer to “recommendations from family and friends”.

Next, the survey asks respondents what makes Pantene products different from other brands’ products. 51.30% of respondents chose ‘packaging’, and 18.87% say ‘product quality.’ In contrast, 10.78 say ‘massive celebrity ads’ help differentiate between Pantene products and other brands. Another 8.46% and 8.62% say it depends on a range of products for different hair types and affordable prices, respectively.

Pantene’s Variety of Shampoos and Conditioners

Next, the survey on Pantene products asks respondents about their favorite product. In response, the majority (56.75%) chose ‘shampoo’, conditioner (9.95%), oils (8.20%), masks (7.09%), and treatments (4.94%). Accordingly, the survey asks respondents what makes Pantene shampoos special. In reply, the respondents say the technology (46.18%). Other than that, respondents chose the scent (18.94%), the ingredients (12.74%), “the formula’ (10.44%), and the ‘product range’ (9.58%).

Figure 2 Pantene’s Variety of Shampoos and Conditioners
Figure 2: Pantene’s Variety of Shampoos and Conditioners

Further on, the survey asks, ‘what type of shampoo do you usually prefer?’. To this, all 55.25% say shampoo with balsam, while 27.28% chose a shampoo with conditioner. Moreover, 16% prefer a shampoo separate from balsam and conditioner. Next, the survey asks where respondents buy Pantene products from. 44.67% buy from pharmacies, 18% buy online, 17.85% from supermarkets, and 17.47% from grocery stores.

Additionally, the survey asks respondents if they change their shampoo brand often. In reply, 62.41% say yes because they prefer variety. On the contrary, 18.20% say no, they like the same brand. Then, 9.39% say they don’t think about it and buy the first shampoo they can grab. Whereas, 8.88% say it is subject to the availability of funds.

Verdict on Pantene Products

When it came down to the verdict on Pantene Products, the survey asks respondents to rate Pantene products. 47.07% of respondents say it is excellent, and 22.73% rated it good. Whereas 11.62% say that it is average, and about 6.80% rated it poorly.

Then, the survey asks respondents what other shampoo brands they have tried. All 38.77% have tried LOreal, Dove (12.69%) Sunsilk (10.33%), Nivea (5.54%), and Head & Shoulders (5.41%). Whereas others chose Olaplex (3.39%), and Herbal Essences (2.89%).

fig 3
Figure 3: Respondents’ Verdict on Pantene Products

Next, the survey asks what Pantene should change to improve its products. In response, the majority (45.85%) say Pantene should dampen the product scent. Whereas, 16.19% suggest they should use more natural and cruelty-free ingredients. On the other hand, 13.42% of respondents advise on the change in pricing policy. Similarly, 6.93% feel that Pantene can change packs to recyclable plastics. Moreover, 6.58% say they ‘stop producing 2 in 1 or 3 in 1 products, due to inefficiency’.

To conclude, the survey asks respondents if they will recommend Pantene products to others. In reply, 56.46% say absolutely, while 12.50% say absolutely not, and others are unsure (22.04%)

Methodology

 
Survey TitleSurvey on Pantene Products
DurationMay 25 – June 06, 2022
Number of Participants30,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.