Dyson Limited is a British technology company established in the United Kingdom by James Dyson. The company makes tons of great products designed to make your life efficient and simple. There was a time when Dyson was just a vacuum cleaner producer. Now the brand has expanded to humidifiers, air purifiers, hairdryers, curlers, straighteners, and more.

Dyson recently announced that it wants to invest an additional $3.67 billion into new technologies and products over the next five years. The investment enables the company to double the number of products it sells, and expand into new areas. The investments will be focused on Singapore, the UK, and the Philippines whilst also focusing on emerging technologies.

The brand said it would invest further into research in the fields of robotics, next-generation motor technology, intelligent products, machine learning, and connectivity. With all this said, Real Research conducted a survey on Dyson’s brand awareness and customer satisfaction.


  • 45.74% of the respondents have bought Dyson products. People purchase bladeless fans the most from Dyson.
  • Dyson customers are satisfied with the products offered by the company. More so, the majority collect product information through Dyson stores.
  • 23.35% say that the most impressive product at Dyson is the bagless vacuum cleaner.
  • The reason behind Dyson’s success is its bold investment in R&D.

23.56% Mostly Purchase Bladeless Fans From Dyson

Dyson designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hairdryers, and lights. Thus, it has managed to expand its services in various parts of the globe. Hence, the reason why 45.74% say they have purchased Dyson products.

Therefore, the Real Research survey asked respondents which products they purchased the most from Dyson. To begin with, 23.56% note that they purchase bladeless fans the most. Following after is the hairdryer (11.61%), hair styler (8.05%), and hair straightener (2.43%). Then after is the popular vacuum cleaner (1.93%) and the humidifier (1.64%).

Bladeless fans are the most purchased amongst Dyson products
Figure 1: Bladeless fans are the most purchased amongst Dyson products

The Dyson customer satisfaction survey shows that clients are satisfied with the products designed and manufactured by the company. Specifically, 30.95% say ‘Very Satisfied’, 15.04% ‘Satisfied’ while 4.56% are neither satisfied nor dissatisfied. On the other hand, a lower percentage says 2.13% ‘Dissatisfied’ and 1.91% ‘Very Dissatisfied’.

Results derived from the Dyson customer satisfaction survey also show that customers are willing to recommend the brand to others. Yes, I would strongly recommend (29.78%), Yes, I would somewhat recommend (10.62%), and Neutral (11.54%).

Nearly 30% of the respondents would recommend Dyson products
Figure 2: Nearly 30% of the respondents would recommend Dyson products

Moving on, amongst those that have purchased products at Dyson, 28.54% state that they are definitely without a doubt purchasing the products again. Even more, 11.74% note that they will purchase them again. Lastly, 11.86% of the survey participants are ‘Neutral’.

Real Research results reveal that most clients collect product information through Dyson stores (24.88%). Additionally, some collect information through Dyson online mall (10.45%), YouTube (7.56%), Blog (4.16%), and Facebook/Instagram (2.39%).

Dyson’s Most Impressive Product Is the Bagless Vacuum Cleaner

Dyson has been making waves in the world of cleaning for decades. The manufacturer produces a fantastic range of vacuum cleaners with everything from handheld models to cordless and upright models available. Thus, 23.35% say that they are most impressed by the bagless vacuum cleaner.

The bagless vacuum cleaner tops the list of most impressive products from Dyson
Figure 3: The bagless vacuum cleaner tops the list of most impressive products from Dyson

Dyson has managed to develop its own unique designs and technology. This innovation is largely behind the brand’s popularity, and its price tag. Also, the bagless vacuum cleaner is Dyson’s most successful product.

Aside from the bagless vacuum cleaner, other products that impressed customers are the ‘Bladeless fan’ (11.12%), the upright vacuum with ball technology (7.81%), and the Low-noise Supersonic hairdryer (5.01%).

The Reason Behind Dyson’s Success Is Its Bold Investment in R&D

Dyson’s success factors result from the company’s bold investment in R&D, says 29.29% of the survey participants. In detail, Dyson is investing further into research in the fields of robotics, next-generation motor technology, intelligent products, machine learning, and connectivity.

For instance, in the UK, Dyson seeks to expand its robotics research and artificial intelligence programs at its Hullavington Airfield Campus in Wiltshire. Furthermore, in Singapore, the company aims to expand its advanced research and development facilities, which cover a growing number of fields including machine learning and robotics.

Dyson’s success factors
Figure 4: Dyson’s success factors

Secondly, Dyson is successful because of its continuous product innovation (8.48%). Then, 7.25% say a horizontal corporate culture with many young workers is what makes Dyson successful. Furthermore, 3.69% note that its the unique design of products. In conclusion, Dyson products are popular with homeowners around the world. In recent years, Dyson has launched hairdryers, fans, and lights and employs 14,000 staff worldwide, including around 4,000 in the UK. The company is the UK’s biggest investor in robotics and artificial intelligence research, hence, its success is based on its investment in R&D.


Survey TitleSurvey on Dyson’s Brand Awareness and Customer Satisfaction
DurationAugust 08 – August 15, 2021
Number of Participants70,000
DemographicsMales and females, aged 21 to 99
Participating CountriesAfghanistan, Algeria, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bhutan, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong-Kong), China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Grenada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Macedonia, Malaysia, Maldives, Mauritania, Mexico, Moldova, Mongolia, Morocco,Mozambique, Myanmar [Burma], Namibia, Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Sierra leone, Singapore, Slovakia, Slovenia, Somalia, South Africa, South Korea, Spain, Sri Lanka, Swaziland, Sweden, Tajikistan, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.