Atlanta-born rapper Kanye West recently lost his billionaire status. There has been a ruckus in society resulting from brands dropping Kanye West after a series of antisemitic remarks he’d made over the past month.
Kanye West, whose new legal name is now Ye, is a multi-talented billionaire polymath, American rapper, songwriter, record producer, and fashion designer.
Throughout the past weeks, the rapper has spread antisemitic conspiracy theories in interviews and through Kanye’s antisemitic and controversial posts, which has resulted in several brands dropping Kanye West. The “White Lives Matter” t-shirt worn by the rapper during the Paris Fashion Week earlier this year was also labeled hate speech by the Anti-Defamation League.
One of the largest sportswear giants, Adidas, announced that it had ended its partnership with Ye after his tweets violated the company’s values. In response to the rapper’s G.O.O.D. music label announcement, Def Jam announced it had severed ties with the rapper. The label is no longer affiliated with Ye. Gap has effectively ended its relationship with him, and all YeezyGap merchandise has been removed from its shelves. He continues to be dropped by more brands.
Talent agency CAA announced it had dropped Ye, while the Balenciaga fashion house has also reportedly cut ties with the rapper following the Kanye West controversy.
Hence, Real Research conducted a survey on brands dropping Kanye West following antisemitic tweets. The survey aimed to collect society’s opinion on brands dropping Kanye West.
Key Takeaways:
- 59.21% saw Kanye’s controversial tweet
- 45.76% find Kanye’s tweet ‘antisemitic’ in nature
- 56.16% justified brands dropping Kanye West following the tweet
Kanye West’s Deleted Tweet Is Antisemitic, Says 45.46%
The survey began by asking if the respondents knew about Kanye’s latest controversial tweet, which 59.21% have seen and 27.97% have heard about.
According to the survey results, 45.46% find Kanye’s opinions and remarks antisemitic in nature, meaning they were prejudiced or hostile toward Jews. Another 35.86% find tweets somewhat antisemitic, while 5.45% do not think the tweet contains any hate remarks.
One in Two Say Brands Dropping Kanye West After His Anti-semitic Tweet Is Highly Justified
Moving forward, respondents were asked about brands dropping Kanye West by justifying that they do not tolerate hate speech. While 56.16% said it’s highly justified, 18.87 find brands’ actions somewhat justified. And only 1.69% find it unjustified.
Next, the survey asked whether users should be free to speak what they please on social media sites and public platforms. 51.01% responded definitely, 42.33% somewhat, and 6.66% definitely not on users being free to speak what they please.
As per 46.81%, Kanye’s Social Media Accounts Were Rightfully Suspended
Twitter and Instagram suspended Kanye’s accounts after he used them to promote anti-Semitism and hate speech. The survey asked respondents if suspending Kanye’s account was the right decision. 46.81% said they strongly agree with the decision to suspend Ye’s accounts, 22.07% somewhat agree, 3.60% somewhat disagree, and 1.82% strongly disagree in response.
Lastly, the survey asked if Kanye’s antisemitic and controversial posts were appropriate. Almost one-third (29.8%) majority find his actions highly appropriate, and only 4.16% find them highly inappropriate.
Methodology | |
Survey Title | Survey on Brands Dropping Kanye West Following Antisemitic Tweet |
Duration | November 07- November 14, 2022 |
Number of Participants | 20,000 |
Demographics | Males and females, aged 21 to 99 |
Participating Countries | Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe. |
RR Author
Real Research News is the media platform that presents insights and studies of wide-range of topics. It focuses on insights gathered from its survey app.