Oral and dental health and hygiene is one of the most important and attractive trait for the human population. Teeth are a prime part of our body. These pearly whites need regular care as they cannot be easily replaced. In fact, dental care is expensive in the long run. Thus, the best way to care for one’s teeth is the brush regularly with the right choice of toothbrush and toothpaste.

Indeed, there is a wide variety to choose from in the range of toothpaste available to us. Therefore, Real Research — the online survey app, launched a survey on different types of toothpastes. The survey aims to find the most preferred toothpaste brand, popular toothpaste flavors other than mint, and the best toothpaste for bad breath. Here are the results.


  • 17.81% usually buy gel-based toothpaste
  • 10.25% prefer Sensodyne as their preferred brand of toothpaste
  • 25.26% expect to have a moderately cool feeling after brushing their teeth

21.52% Buy Toothpaste for Maintaining Fresh Breath

To begin, the survey asks respondents what type of toothpaste they usually use. In answer, 57.14% usually use generic toothpaste, 17.81% use gel-based toothpaste, and 14.13% use tooth powder. Meanwhile, 7.34% prefer liquid/pumping toothpaste and 3.58% prefer solid/chewable tablets.

Next, the survey asks what is the purpose behind respondents’ wanting to purchase toothpaste. Here, the majority (41.93%) purchase toothpaste for teeth whitening. Adding on, 21.52% buy toothpaste for fresh breath, and 9.79% purchase it for teeth strengthening. More so, 8.08% for deep cleansing, 7.96% for cavity protection, and 7.18% for sensitive care. Lastly, 2.87% buy toothpaste that is specifically made for kids.

Respondents mostly buy toothpaste for teeth whitening
Figure 1: Respondents mostly buy toothpaste for teeth whitening

Colgate Is the Most Preferred Toothpaste Brand

When asked about respondents’ most preferred toothpaste brand, the top five are revealed to be Colgate (48.51%), Sensodyne (10.25%), Oral-B (10.13%), Dentiste (8.20%), and Dabur (3.50%). Accordingly, the survey asks if respondents are willing to use a new toothpaste launched by their favorite brand. On this, a whopping 79.24% say ‘yes’ and 20.76% say ‘no’.

Most are ready to use newly launched toothpaste from their favorite brand
Figure 2: Most are ready to use newly launched toothpaste from their favorite brand

Moving on, the survey asks respondents about unusual flavors of toothpaste they would want to try that are not of the traditional mint flavor. In response, 51.86% chose ‘mint chocolate’ and 9.11% chose ‘coffee’. In addition, 6.69% chose ‘custard pudding’, 4.22% chose ‘wasabi’, and 4.21% chose ‘oreo’. While a few chose other wacky flavors, 8.18% say they wouldn’t try any of the unusual flavors listed.

41.54% Say Bamboo Salt Toothpaste Is Best for Fighting Bad Breath

Next, the survey asks respondents what they would like to feel after brushing their teeth. On this, 43.08% say they like to feel refreshed without any hint of taste left behind. Likewise, 25.26% say they like to feel moderately cool while 14.19% like the feeling of long-lasting freshness. Lastly, 6.33% like the strong burning taste, 5.96% like the spicy aftertaste, and 4.72% like having a minty flavor in their mouth.

The feeling respondents expect after brushing their teeth
Figure 3: The feeling respondents expect after brushing their teeth

To conclude, the survey asks respondents what toothpaste would be best for managing bad breath. In response, 41.54% chose bamboo salt toothpaste, 22.24% chose natural herbal toothpaste, and 11.83% chose peppermint toothpaste.

In addition, 5.39% chose charcoal toothpaste, 4.62% chose high fluoride toothpaste, and 4.07% chose propolis toothpaste. Lastly, 3.90%, 3.06%, and 2.64% chose baking soda toothpaste, green tea extract toothpaste, and fruit-flavored toothpaste, respectively.


Survey TitleSurvey on Different Types of Toothpastes
DurationApril 05 – April 12, 2021
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.