39.90% Reveal That They Do Not Like IKEA Products

IKEA is a renowned Swedish-founded furniture retailer with over 450 stores worldwide. Known for efficient designs and ready-to-assemble furniture with top-notch functionality, IKEA is the ideal place to go for furniture shopping.

Real Research — the online survey application, launched a survey on IKEA asking respondents about the Swedish furniture retailer ‘IKEA’. The survey asks respondents what they perceive about IKEA, the prices, and whether they are satisfied with IKEA stores and products. Here are the results.

Highlights

• 64.89% reveal that they have never heard of IKEA before.
• 20.10% of respondents’ first impression of IKEA is ‘innovative’.
• Over 20% purchase IKEA products because of the wide range of products.

Respondents Discuss Important Factors When Purchasing Furniture

First the survey asked respondents their first impressions of IKEA. The majority (20.10%) find it ‘innovative’, 14.84% ‘multi-purpose’, and 5.76% ‘affordable’. Adding on, 5.47% find it ‘inspiring’ and ‘practical’, while 4.88% chose ‘family-oriented’.

Next, the survey asked what the most important factor is when purchasing furniture. On this, 21.79% say ‘materials’, 13.51% ‘design’, 10.48% ‘durability’, 6.88% ‘color’, 8.33% ‘trend’, and 4.78% chose ‘function’.

Furthermore, the survey asked which home decoration respondents would like to buy from IKEA. In reply, 18.76% chose ‘Lightings’, 10.89% chose ‘storage boxes and shelves’, 9.55% ‘photo frames’, 9.32% ‘wallpapers’, and 9.23% chose beddings. Accordingly, the survey asks how respondents find IKEA products price. To this, 32.66% say ‘expensive’.

Reasons Why Respondents Purchase IKEA Products

Next the survey asked why respondents purchase IKEA products. In reply, 18.40% say IKEA has a ‘wide range of furniture and products.’  Meanwhile, 16.53% say ‘practical’, 8.53% say ‘self-assembly products’, and 7.04% suggest ‘affordability’. Likewise, 3.99% say ‘many decoration items’ and 39.90% said they do not purchase IKEA products.

The survey also asked about the perception of IKEA furniture after purchase and use. Here, 19.41% say that they are ‘long-lasting’, 15.53% say ‘practical and affordable’, and 9.93% say ‘DIY products’. Lastly, 7.11% say simple yet functional products, 4.27% say the products are decorative, and 2.21% say they are trend-setters.

In contrast, the survey asked why respondents do not purchase IKEA products. On this, 12.18% said ‘low reliability of product’ and 11.26% ‘inconvenient to assemble by oneself’. Moreover, 10.28% suggested difficulty in ‘space organization and arrangement’, 8.40% say ‘inconvenient store accessibility’, and 5.80% say they are easy to damage or come with glitches.

40.78% Say They Do Not Visit IKEA Stores

Next, the survey asked how often respondents visit IKEA stores. In response, 14.53% said every 6 months, 12.01% said ‘once a year’ 8.60% say ‘once a month’, and 40.78% do not visit IKEA stores.

According to the survey, respondents visit IKEA stores for multiple reasons. To start off, 15.46% say ‘to get inspiration’ while 12.90% say ‘to view and order products directly’. Adding on, 11.43% say ‘to browse IKEA showrooms’ and 4.73% say ‘to eat at the IKEA Restaurant’.

The survey also asked whether respondents will buy IKEA furniture in the future. In answer, 27.36% say ‘definitely yes’ while 26.86% ‘yes, if there are promotions or events.’ However, 8.90% will not and 36.89% are ‘not sure’.

In conclusion, the survey goes on to ask respondents about their satisfaction regarding IKEA stores and products. Here, 38.67% say they are satisfied while 10.84% are not satisfied. Lastly, 50.49% are ‘neutral’.