35.90% Believe Revamping Facebook Can Retain Its Users

Facebook is one of the most popular social media platforms. According to reports, there were 2.91 billion Daily Active Users on Facebook in 2021. Recently, Facebook the brand renamed itself — Meta. This was done to show the company’s dedication to entering the Metaverse. Still, just recently, Facebook saw a fall in Facebook daily active users (DAUs).

Thus, Real Research — the online survey app, launched a survey to know the public opinion on the fall in Facebook Daily Users (DAUs) in 18-year history. It asked respondents if they know about ‘Facebooks historic decline in users’. What could be the reason for the drop in daily active users on Facebook? Moreover, it asked respondents the reason Facebook users in decline and the possible reason for why is Facebook losing users. Here are the results.

Highlights

• 24.88% use Facebook every few hours.
• 45.63% believe Facebook has passed its best days.
• 25.71% believe Facebook must add new features in order to retain its users.

A Majority of 41.02% Use Facebook Every Hour

To begin with, the survey asked respondents if they use Facebook. In reply, 46.97% said ‘Yes’. Following this, the survey asks how often they use Facebook. In response, 41.02% say every hour, 24.88% say every few hours, and 11.99% say every other day. In addition, 5.98% say almost never and 3.32% say they don’t use Facebook anymore.

Recently, Facebook’s daily active users fell for the first time in 18 years. Thus, the survey asked respondents if they are aware of this situation. On this, 76.17% said ‘yes’ they are aware of the fall in Facebook daily active users. Whereas, 23.83% said ‘no’.

10.94% Think Facebook Has Become Boring

Moving on, the survey asked respondents about their opinion on the fall in Facebook daily active users. Here, 45.63% said Facebook has passed its best days and 12.81% believe it is a cesspool for fake news.

Moreover, 10.94% believe Facebook has become boring. Also, 4.99% responded it is different from how it used to be. Furthermore, 4.54% said the fall in Facebook daily active users is due to a change in its name to Meta.

According to the charts, the number of Facebook’s DAUs fell from 1.93 billion to 1.929 billion. Thus, the survey asked respondents if they think the number will keep dropping. The answers are as follows: it is barely a dent, the Facebook numbers will soon rally (45.02%), once the Metaverse is in full swing, more users will join (18.89%), the number will continue to go down because it is old (14.94%), the numbers will rise because Facebook is one of a kind (13.74%).

In detail, Facebook was hoping to hit a target of 1.95 billion DAUs. Respondents share their thoughts on how they think Facebook can achieve this. On this, 36.90% said it should revamp its website like its name and 25.71% would like to see more unique features. Furthermore, 13.19% think rewarding a native cryptocurrency to active users is the solution. In addition, 7.78% said it should focus less on fake news.

13.65% Are Much Less Active on Facebook Than Before

Next, the survey asks respondents how active they are on Facebook in comparison to last year. The majority (43.22%) said they are more active, whereas, 13.65% said much less active. Likewise, 15.80% said slightly more active and 14.07% said slightly less active. Meanwhile, 5.17% said they never had a Facebook account and 3.84% said they have deleted their account.

With the drop in DAUs came a drop in Meta shares. Hence, the survey asked if respondents would still recommend investing in Meta. On this, 47.99% say ‘absolutely, this is a minor hiccup’. Likewise, 18.57% said ‘definitely as the Metaverse will likely bring a price hike’. Furthermore, 9.95% said ‘probably not’ and 6.38% said ‘definitely not’.

The next question asks about respondents’ preferred social media platforms besides Facebook. Responses are Twitter (35.66%), Youtube (27.77%), Snapchat (9.94%), TikTok (7.33%), Tumblr (5.31%), Pinterest (4.03%), LinkedIn (3.44%), VK (2.36%), and WeChat (2.12%). To conclude, the survey asks if respondents consider becoming active users of Facebook if they get rewards in crypto. In reply, a whopping, 84.38% said ‘yes’ and 1