Research by GWI, the GlobalWebIndex, revealed that 62.3% of the world’s population uses social media, with an average daily usage of 2 hours and 23 minutes.

Real Research, an online survey app, revealed that 70% of respondents were concerned about the world’s digital content consumption, while 30% did not find this concerning.


  • Sleeping next to a smartphone worsens sleep quality, according to 31%.
  • 31% of respondents spend 3 hours consuming digital content online.
  • 2 out of 10 respondents cited news and information as their primary reasons for consuming digital content online.

Digital Content Consumption

Respondents were polled on their digital content consumption habits, with Instagram (21%), YouTube (18%), and WhatsApp (13%) emerging as the top three most utilized platforms. Facebook (12%), Telegram (10%), and X (8%) trailed closely behind. TikTok (7%), Pinterest (6%), and Snapchat (6%) rounded out the list.

Read Also: Social Media Usage Statistics Worldwide: Facebook is Still leading in Various Countries

Social Media Usage: How Much Time Do You Spend?

Additionally, respondents were polled on the amount of time they spend consuming digital content online. The breakdown revealed: 3 hours (31%), 2 hours (25%), 1 hour (23%), 4 hours (11%), 6 hours or more (5%), 5 hours (4%), and 6 hours (2%).

Figure 1: How much time do respondents spend consuming digital content online?

Read Also: Over 47% Use Smartphones Before Going To Bed

The Purpose of Digital Content Consumption

24% of respondents cited news and information as their primary reasons for consuming digital content online, while 22% indicated they use online content for leisure. Another 19% mentioned entertainment as their main motivation. Meanwhile, 18% stated work or education as their primary purpose, and the rest, 16%, indicated social interaction.

Figure 2: Respondents primary reason for consuming digital content online

Digital Content and Education

Respondents were also questioned about their entertainment content preferences, revealing a diverse array of choices. Social media posts (20%), short videos (10%), interactive content (10%), articles and blogs (10%), video content (9%), live streams (8%), streaming platforms (8%), social media stories (8%), memes (7%), music streaming (6%), and podcasts (3%) emerged as the top selections.

Read Also: Revenge Bedtime Procrastination: 38.91% Scroll Through Social Media Before Hitting The Bed

Bank America Research

According to Bank America’s research, 70% of Americans sleep with or next to their smartphones. In response to this, the survey on digital content consumption & preferences revealed that 31% of respondents believe sleeping next to their smartphone worsens their sleeping quality. 25% are unsure, 23% believe it improves their sleep quality, and 22% say it does not affect the quality of their sleep.

Figure 3: Does sleeping next to your smartphone affect your sleep quality?


Survey TitleSurvey On Digital Content Consumption & Preferences
DurationMay 31 – June 8, 2024
Number of Participants5,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.