Alcoholic beverages are popular in many parts of the world. While it is true that some places are dry states and nations, most serve and sell alcohol within their borders. In fact, some countries have popular local brews that attract tourists. Besides these, there are renowned brands and alcoholic drinks that are popular worldwide.

Recently, Real Research surveyed its audience to observe alcohol consumption patterns. To follow up, the online survey application launched another survey to see what are the most popular drinks around the world. Here are the results. 


  • 20.29% prefer a high alcohol content for their alcoholic beverages.
  • Absolut Vodka is the most preferred brand of vodka.
  • Guinness is the most preferred brand of beer.

53.95% of the Respondents Consume Alcoholic Drinks

For the first question in the most popular drinks around the world survey, Real Research asks its respondents if they consume any alcoholic beverages. To which, 53.95% say ‘Yes’. Following up, the next question asks which is their most preferred alcoholic drink. On this, 23.18% say Wine, 12.98% say Beer, 4.01% say Whiskey, and 3.91%say Vodka. More so, 2.30% equally chose Rum and Soju. Then, 2.21% say Gin, and so forth. 

Figure 1: Respondents reveal their most preferred alcoholic drink

Next, the survey asks what respondents look for when they choose to have an alcoholic beverage. On this, 20.29% expect to see high alcohol content. In contrast, 9.18% wish to have low alcohol content.

Meanwhile, 11.72% say the taste is what matters most. Likewise, 3.52% say brand matters, 2.56% say the color of the drink is important, and 2.06% say the shape of the bottle is most important. In addition, the rest chose options that include country of origin, reviews from other customers, recommendations, cost, and seeing popular ads.   

Read Also: 19.18% Began Consuming Alcohol Before the Age of 16

Respondents Reveal Alcohol Brand Preferences

Up next on the most popular drinks around the world survey, Real Research asks its respondents about popular alcohol brands. In detail, the survey asks respondents about alcohol brand preference when it comes to Vodka, Whiskey, Rum, and Beer.

Accordingly, respondents chose the following for Vodka: Absolut (21.95%), Smirnoff (5.76%), Grey Goose (5.73%), Skyy (3.77%), Ciroc (3.22%), Crystal Head (2.45%), Beluga (0.46%), Svedka (0.31%%), and ‘Other’ (20.87%).

Similarly, for Whiskey: Johnnie Walker (25.42%), Glenfiddich (5.45%), Glen Moray (4.88%), Highland Park (2.88%), The Glenlivet (2.81%), Speyburn (2.24%), and ‘Other’ (21.57%).

Likewise, for Rum: Bacardi (21.55%), Old Monk (6.88%), Captain Morgan (6.27%), Malibu (3.51%), Havana Club (2.59%), Goslings (2.02%), Don Papa (0.31%), Santa Teresa (0.27%), Ron Zacapa (0.14%), and ‘Other’ (20.49%).

Finally, for Beer: Guinness (20.74%), Carlsberg (6.73%), Budweiser (6.29%), Heineken (5.41%), Corona (3.85%), Pilsner Urquell (2.00%), Tiger (0.67%), Hoegaarden (0.53%), San Miguel (0.29%),   Asahi (0.23%), Stella Artois (0.17%), and ‘Other’ (21.42%).

Figure 2: Wine enthusiasts reveal their wine preferences

As for the wine enthusiasts, the survey asks what type of wine they prefer to consume. Here, 27.30% chose Red Wine, 6.49% chose Rose Wine, and 6.38% chose White Wine. Lastly, 4.05% chose Sparkling Wine and 2.71% chose Dessert Wine.

Similar to the previous questions, the next question aims to find the most popular cocktail among the respondents. In order, Mojito (22.22%), Martini (7.35%), Cosmopolitan (3.85%), Gin Tonic (3.67%), Long Island Iced Tea (3.15%), Whiskey Hightail (2.59%), and Pina Colada (1.20%).

Figure 3: Respondents choose their favorite cocktail

Additionally, Margarita (0.37%), Bloody Mary (0.33%), Old Fashioned (0.19%), Manhattan (0.17%), Mai Tai (0.15%), Daiquiri (0.09%), Moscow Mule (0.07%), Gimlet (0.06%) and ‘Other’ (20.74%).


Survey TitleMost Popular Liquors Around The World
DurationNovember 24 – December 01, 2021
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.