Celebrities have always been at the forefront of various campaigns aimed at raising awareness about different issues. With a large following on social media, they can connect with many people and act as role models for their fans. Celebrities who use their popularity to promote a cause can spark a conversation about the issue, leading to increased public interest and engagement.
One of the most significant advantages of celebrities spreading awareness about diseases is their ability to bring much-needed media attention to the cause. Celebrities raising awareness about social issues can significantly impact society’s awareness of diseases and health conditions. Several studies have shown that celebrity endorsements of public health campaigns can significantly increase awareness and engagement.
In this blog post, we’ll examine how celebrity endorsements affect public awareness of health issues and how authenticity is essential to their success.
Hence, Real Research, an online survey app, launched a survey on celebrities spreading awareness about diseases to gather valuable insights and for healthcare professionals, researchers, and advocacy groups to leverage celebrity influence to promote disease awareness and prevention.
- 74.26% are aware of social issues (health care, foreign and domestic policy, etc.)
- 66.13 are well aware of a disease/health condition because a celebrity promoted it
- Online advertisement is effective in raising disease awareness, reported 20.12%
According to our survey results, a significant majority of respondents, 74%, reported being aware of the social issues that celebrities often participate in, including health care, foreign and domestic policy, and disease prevention and treatment. However, 22% of the respondents reported being aware of these social issues to a limited extent, indicating that they may not be as well-informed as others.
Notably, only 4% of the respondents reported being completely unaware of these social issues, suggesting a need for greater awareness-raising efforts.
Additionally, most respondents (66%) have become more aware of a disease or health condition because a celebrity promoted it. 34% of respondents answered “absolutely,” 32% answered “moderately,” and 24% answered “slightly.” On the other hand, a small percentage (10%) rarely or never become more aware of a disease or health condition because of a celebrity, with 6% of respondents answering “rarely” and 4% answering “no.”
Social Media Emerges as the Top Medium for Celebrities to Promote Disease Awareness
The third question in the survey aimed to understand how people usually come across celebrities promoting diseases or health conditions. With the rise of social media, it is interesting to examine if traditional forms of media such as television, radio, magazines, and newspapers still play a role in raising awareness about health issues.
Likewise, according to our survey results, many respondents discovered celebrities promoting disease and health conditions through various sources. Out of the five options provided, social media emerged as the most popular channel, with 20% of respondents indicating they had come across celebrities spreading awareness about diseases through this channel.
Television and radio came in second with 16.51% of respondents, followed by magazines or newspaper articles with 13.37%. Word of mouth was the least popular channel, with only 11.54% of respondents reporting that they had heard about a celebrity promotion of a disease or health condition in this way.
Notably, 19.03% of respondents indicated they discovered celebrity promotions through events or fundraisers. This suggests that physical events and in-person interactions can still be valuable in raising awareness about health conditions.
Furthermore, one of the questions asked respondents about the influence of a celebrity’s personal experience on the impact of their message.
The results of the survey showed that the majority of respondents believe that the authenticity of a celebrity’s story and experiences can have a significant impact on the effectiveness of their disease awareness messages. In response to the question, “Do you think the authenticity of a celebrity’s story and experiences can influence the impact of their messages?” 37% of the respondents answered “absolutely,” while 30% said “probably.”
Interestingly, 25% of respondents were neutral on the issue, indicating that authenticity may not necessarily be a deciding factor in whether or not a celebrity’s message resonates with the public. Only 6% of respondents answered “probably not,” and just 2% said, “absolutely not.”
Most Effective Techniques for Raising Public Awareness of Diseases
In a recent survey on public awareness of diseases, respondents were asked to share their opinions on the most effective technique. The results show that celebrity endorsements and online advertising were tied for the top spot, with 20% of respondents selecting each option. Traditional advertising was the third most popular choice, with 17% of respondents selecting it, while company-sponsored social media was the least popular choice, with 16% of respondents selecting it.
These findings suggest that celebrities can play a significant role in raising awareness of diseases and health conditions. However, online advertising is also important for spreading awareness, and traditional advertising can still be effective.
Celebrities Spreading Awareness about Diseases
Furthermore, the following poll explored the factors that made participants more likely to acknowledge celebrities spreading awareness about diseases or health issues. The results revealed that the clarity of the promotion of awareness of the disease or health issue (18%), the celebrity’s involvement with a reputable organization (13%), and the celebrity’s personal connection to the disease/health issue (13%) were the most significant factors. The trustworthiness of the celebrity (11%), the authenticity of their promotion (14%), and their previous work promoting awareness (12%) were also important factors.
Substance Abuse and Addiction– the Most Prominent Illnesses Celebrity Awareness Campaigns Focused On, According to Survey
The survey asked which illnesses or medical conditions celebrities have previously tried to raise awareness of. Out of the options provided, substance abuse and addiction received the highest response rate with 21%, followed by cancer (9%), mental health disorders (8%), HIV/AIDS (7%), heart disease (7%), diabetes (7%), rare diseases (7%), Alzheimer’s (6%), and eating disorders (7%).
The survey found that substance abuse and addiction was the most prominent illness on which celebrities focused their awareness campaigns. This could be due to the increasing prevalence of addiction in society, with many celebrities sharing their own personal experiences with addiction and recovery.
The survey also revealed that mental health disorders were another significant area of focus for celebrities’ awareness campaigns, with 8% of respondents indicating awareness of these campaigns. This could be attributed to the growing mental health crisis and the stigmatization surrounding it.
The survey also found that other illnesses, such as cancer, HIV/AIDS, heart disease, diabetes, rare diseases, Alzheimer’s, and eating disorders, received a relatively low response rate. It is possible that celebrities have not focused their awareness campaigns on these illnesses to the same extent as substance abuse and mental health disorders.
Lastly, the survey asked the respondents if celebrity promotions are effective in spreading awareness about diseases and health problems. Results indicated that 33% said ‘absolutely,’ followed by probably (27%), neutral (28%), probably not (8%), and absolutely not (4%).
|Survey Title||Survey on Celebrities Spreading Awareness about Diseases|
|Duration||February 28 – March 07, 2023|
|Number of Participants||10,000|
|Demographics||Males and females, aged 21 to 99|
|Participating Countries||Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.|
Real Research News is the media platform that presents insights and studies of wide-range of topics. It focuses on insights gathered from its survey app.